![]() The invention of lithography was soon followed by chromolithography, which allowed for mass editions of posters illustrated in vibrant colors to be printed.īy the 1890s, the technique had spread throughout Europe. The great revolution in posters, however, was the development of printing techniques that allowed for cheap mass production and printing, notably including the technique of lithography, which was invented in 1796 by the German Alois Senefelder. Purely textual posters have a long history: they advertised the plays of Shakespeare and made citizens aware of government proclamations for centuries. Posters, in the form of placards and posted bills, have been used since earliest times, primarily for advertising and announcements. Mass production The Queen of Chinatown by Joseph Jarrow, Broadway poster, 1899 "In little more than a hundred years", writes poster expert John Barnicoat, "it has come to be recognized as a vital art form, attracting artists at every level, from painters such as Toulouse-Lautrec and Mucha to theatrical and commercial designers." They have ranged in styles from Art Nouveau, Symbolism, Cubism, and Art Deco to the more formal Bauhaus and the often incoherent hippie posters of the 1960s. And finally, advertisers began to market mass-produced consumer goods to a growing populace in urban areas. Second, government censorship of public spaces in countries such as France was lifted. First, the printing industry perfected colour lithography and made mass production of large and inexpensive images possible. Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service." The modern poster, as we know it, however, dates back to the mid-nineteenth century, when several separate, but related, changes took place. Toulouse-Lautrec, 1891 Lithograph poster for Ranch 10, a Western-themed play by Harry Meredith that opened in New York City in August 1882 Introduction Īccording to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world. The modern poster, as we know it, however, dates back to the 1840s and 1850s when the printing industry perfected colour lithography and made mass production possible. Posters are also used for reproductions of artwork, particularly famous works, and are generally low-cost compared to the original artwork. They are a frequent tool of advertisers (particularly of events, musicians, and films), propagandists, protestors, and other groups trying to communicate a message. Posters are designed to be both eye-catching and informative. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. Poster for the Holzer Fashion Store, 1902 Police can sometimes put up a poster to let the public know about a criminal.Ī poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. ![]() ![]() ![]() JSTOR ( April 2013) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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